A Full-Service Pet Consulting Agency





Are Your Products Registered in All 49 States?

Are Your Petfood & Treat Labels AAFCO Compliant?

We Handle Your Feed Regulation & Compliance
So You Can Focus on Making Money

Our Clients Include
Inc. 500, Fortune 500 and Start-Up Companies

In a crowded and competitive retail landscape
how do you get your products into consumers
shopping baskets?

Navigating the Pet Industry
is NO Walk in the Park!

Pet Industry Pros have the


to help you avoid the pitfalls and build a profitable
and sustainable pet business.

Angela Ruben, MBA

Compliance Pro

Angela entered the pet industry in 1994 as a product manager for Kent® Sporting Goods and their Black Sheep® and SNOOPY® pet brands. In 1997, she began a six-year stint leading the marketing efforts for Rocket USA®, a manufacturer of vintage and licensed toys. After earning her MBA in 2001, Angela returned to the pet industry to lead the marketing efforts of Sticky Paws® and Adopt-A-Shelter®. For the past 10 years, she has been managing AAFCO and label compliance for Peidi® Brand pet treats and Gentle Giants® pet foods in all of the states they serve.

Angela is our Pet Industry Pro who assists Food and Treat companies navigate feed regulations and compliance in over 40 states. She guides you on AAFCO compliant labeling and handles any state feed compliance actions taken against you. If you are not in compliance, your products may be pulled off store shelves and retailers may stop carrying your line.

Here is why you want Angela as your Compliance Pro:

In October 2018, the Office of the Texas State Chemist issues a ‘Stop Sale’ on Gentle Giants dry dog food after finding label violations on bags at a Walmart store location in Corpus Christi. At the time, Burt Ward was finalizing his appearance date on the ELLEN show. Elle DeGeneres had a wide-ranging deal with Walmart and incredible influence over her audiences’ product choices.

We proposed, and the Office of the Texas State Chemist accepted a plan and timeline to rectify the violations. Meeting the specified terms and timelines allowed the ‘Stop Sale’ to be lifted in time for Burt Ward’s appearance on the ELLEN show, and substantially boosting future sales.


Mitch Wilder

ecommerce Pro

Mitch Wilder started his pet industry career in 1998 as a pet broadcast journalist. The Pet Report TV News aired on over 150 TV news and radio stations and helped him build relationships and gain important pet industry insights. Watch his, TV News Demo Reel. After a 20+ year pet journalism career, Mitch was hired by PetPlace.com (an INC 500 and Top 10 ranked Nielson website) in 2009 where he honed his eCommerce skills.

Since then he has worked with 1-800-PetMeds, Chewy, PetFlow, PetCareRX, Only Natural Pet, PetSmart, Prana Pets, Sancho & Lola’s, American Valley Pet, Entirely Pets, and brands like Greenies, Kitty Kaviar, First Alert, Okocat and Castor + Pollux.

Mitch is our eCommerce Pet Industry Pro. Mitch places a major emphasis on profitability and ROI over Sales conversions. He builds beautiful websites and spectacular landing pages through Shopify, Magento, BigCommerce & WooCommerce or, he can enhance your current website to increase profitability. His expertise also includes; Branding & Packaging, Product Development, Email Marketing and Industry Intelligence and Research.

Mitch Wilder is a truly exceptional individual. He possesses a very unique combination of skills and character traits that make him stand head and shoulders about his peers. He is also laser focused on delivering real business value – revenues and profits. Mitch has delivered millions of dollars in product sales and improved conversions by over 300%.

Diego Saenz -President ICC dba Petplace.com & Petproductadvisor.com

Chris Ruben


Chris entered the pet industry in 1989 introducing roasted pig ears, bully sticks and other all-natural Upcycled pet treats to North America.  Since then, he has been an instrumental part of many leading national and store brands and has built deep relationships and partnerships within the industry.  Named one of the inaugural Pet Age Pet Industry ICON Award recipients in 2015, Chris is the founder of Hogs 4 Paws® Rescue Rides benefiting animal shelters and rescues.  He is Amos and Winston’s dog dad.

Chris is our Pet Industry Sales and Distribution Pro. His many trusted relationships and partnerships with domestic and international manufacturers, distributors and retailers give him privileged access to get your products in front of the right buyers at the right time.

Named one of the inaugural Pet Age ICON Award recipients in 2015, he is also founder of Adopt-A-Shelter® and Hogs 4 Paws® Rescue Rides benefiting animal welfare organizations.

For the past decade, Chris has been a vital part of growing our private-label business with AholdDelhaize, Drs. Foster & Smith, Loblaws, Target and Walgreens as well as our branded business with Pet Valu, Petland Canada and Nelson Wholesale. He has also successfully led our domestic and international trade show and event experiences.

Mauro Trinchini-Euro-Can Manufacturing, Inc.

Chris is our Realtree pet treat partner and has covered a lot of ground with retailers placing the lines in Big Rock, Canadian Tire, Kinsey’s Outdoors, Menards, Orscheln, Walmart Canada and Walmart.com. I truly appreciate him and our partnership.
Erin Campbell-Realtree Outdoors/Jordan Outdoor Enterprises


Channels We Serve

• eCommerce (Amazon, Chewy, eBay)
• Independent Pet & Natural Products (Central Pet, KeHe,
Mid-States, Pet Food Experts, UNFI)
• Category Chain Stores (Petco, PetSmart, Pet Valu,
Pet Supplies Plus, Pet Supermarket)
• Drug Stores & Supermarkets (AholdDelhaize, CVS, Kroger,
Loblaws, Publix, Walgreens)
• Mass Markets (Costco, Meijer, Sam’s Club, Target, Walmart)
• Export Markets (Australia, Canada, China, Germany, Japan,
Korea, Mexico, UK) 

Just a few of our Retailer Partners